Friendly illustration of a round character from Headspace's branding

8 Stunning Examples of Instagram videos using Illustration and Motion Graphics

Social Marketing
minute read
December 7, 2022
Table of content

Looking for some inspiration on how to make your Instagram videos stand out? Check out these 10 stunning examples that use illustration and motion graphics. From calm and friendly Headspace to wild and unpredictable Semrush, these branded Instagram videos will show you how to add some extra visual flair to your content.

Headspace's irresistible charm

Headspace's branding is brilliant advertising because it uses simple, hand-drawn illustrations to communicate its message. These illustrations are both charming and eye-catching, and they help to convey the company's message in a clear and concise way. Additionally, the motion graphics used in Headspace's videos are very well executed, and they help to add an extra layer of visual interest to the content. Overall, Headspace's branding is creative, memorable, and effective.

Combining video and motion graphics like Sellpy

The combination of real video and motion graphics is creative and effective in advertising because it allows brands to communicate their message in a clear and concise way. By using both video and motion graphics, brands can create videos that are both visually appealing and informative. Additionally, the motion graphics used in these videos can help to grab the viewer's attention and keep them engaged throughout the entire video. Sellpys combination of real video and motion graphics is an effective way to create engaging and informative advertising videos.


Go crazy like Semrush

Semrush's use of illustrations in its videos is an excellent marketing strategy because it delivers information through appealing visuals that catch and hold onto viewers' attention. Semrush's branding also employs the use of vibrant colors, which further enhance its message and draw attention to its videos. Moreover, the company utilizes unique transitions between scenes that help to keep viewers' interest and make their content more engaging.

Keep it simple like Spotify

However, when done right, less can also be more. This is because when you keep your illustrations simple, they are easier to understand and process. Additionally, when you keep your illustrations minimalistic, you can focus on the most important elements of your design. This allows your viewers to quickly and easily understand your message. Spotify does this quite well. Simple, yet impactful illustration combined with with a clear message.


Get inspired by our curation of
1100+ categorised video stories.
Explore stories