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5 Amazing Instagram Story Trends in 2022 from Top Brands.

Social Marketing
minute read
December 6, 2022
Table of content

Are you looking to stay ahead of the curve when it comes to Instagram Story trends? Then you need to read this blog post! We've rounded up 5 amazing trends that top brands have been using in 2022 and will probably continue into the new year. These trends are sure to stand out and capture your audience's attention. So what are you waiting for? Keep reading to learn more!

1. Do it like it's TikTok (Alohas, George and Willy)

People love creating content on TikTok because it's fun and creative. You can be as silly or as serious as you want, and there are no rules when it comes to what you can do. This type of freedom is what attracts people to the platform, and it's something that you should keep in mind when creating your advertisements and Instagram Stories.

When you create content that is fun and creative, it will stand out from the crowd. People will be more likely to watch it, and they may even share it with their friends. So don't be afraid to let your personality shine through, and experiment with different types of content. You never know what will resonate with your audience!

2. Embrace the cutout style like Nothings Something and GUCCI.

The cutout style is a popular way to create Instagram stories because it's creative and eye-catching. When you use this style, your audience will be drawn to your story and they'll be more likely to watch it until the end.

In addition, the cutout style is a great way to showcase your products or services. You can use it to create fun and engaging advertisements, or you can use it to give your followers a behind-the-scenes look at your company. No matter what you choose to do, the cutout style is sure to capture your audience's attention.

In the second example GUCCI is even taking it to a whole new level by illustrating the actual cutout in Photoshop.


3. Use your customers to create testimonials like Agency Skincare and DedCool

People like to see honest reviews about products. When other people say what they think about a product in a video or picture, it makes the viewer believe it more. It's like when somebody tells a joke and you laugh harder because you know somebody else is laughing too. The examples below are great examples of authentic content that comes directly from the brands own costumers.

4. Use typography in creative ways like Adidas and Twitch

Brands are using creative typography in their videos to capture attention and create a more engaging experience for their viewers. By using animated typography, brands can add excitement and personality to their videos. This type of typography can also help to explain complex concepts or ideas in a more simplified way.

If you're looking to create more engaging videos, then consider using creative typography. It can help to capture your audience's attention and keep them engaged throughout the entire video.

5. Talk about something bigger than your product like IKEA and Dropbox

When it comes to marketing, many people think that the only way to succeed is by talking about their product. But what if there was a different way? What if you could talk about something bigger than your product and still see success? may seem like a daunting task, but it's actually easier than you think. All you need to do is find a way to connect your product with a larger idea or cause. When you do this, you'll be able to capture your audience's attention and they'll be more likely to invest in your product. how do you go about finding a larger idea or cause? Well, that depends on your industry and the products you offer. But no matter what, make sure that the cause is something that matters to your target audience. When they feel connected to the cause, they'll be more likely to invest in your product.


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