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4 Tips for Designing Highly Effective Instagram Stories Ads

Social Marketing
minute read
December 8, 2022
Table of content

Instagram Stories Ads are a great way to capture the attention of your audience and share visual ideas in an engaging and creative way. When done correctly, Instagram Stories Ads can be highly effective for marketing purposes. To ensure that you create compelling stories adverts that will resonate with viewers, here are 8 tips for designing them:

1. Keep it snappy!

Creating an effective Instagram Stories Ad requires more than just visual ideas; it must also be designed with a strong focus on action and fast transitions. By incorporating quick movements, your ad can be more engaging to viewers and capture their attention faster. Action and fast transitions are key elements of successful advertisements as they help keep users interested and engaged. Look at the examples below how they incorporate fast transitions to move viewers through the story quickly and effectively.

2. Use videos of people and faces

Videos of people and faces are very effective when it comes to designing Instagram Stories Ads. People are more drawn to visual images of other people, which can help create an emotional connection with the viewer. Additionally, videos featuring real life moments can add a sense of realism to your story that will further draw viewers in. Ask & Embla and Etsy are good examples of how to effectively use videos of people in ads.

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3. Incorporate music and sound effects

Music and sound effects can be an invaluable asset when designing Instagram Stories Ads. By incorporating them into your story, you can add a layer of visual interest that will further capture the attention of viewers. Music and sound effects can also help create an emotional connection with viewers, making it easier to convey your message more effectively.

4. Combine different mediums like photography and video

Combining visual mediums like photography and video can be a great way to make your story more interesting and engaging. By combining visual elements from different sources, you can create a unique look that will stand out from other stories. Consider using cutout elements, photography, 3D, animation, video or hand-drawn elements.

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