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12 creative Instagram Story Ideas for 2023

Social Marketing
minute read
December 8, 2022
Table of content

If you're looking for a little inspiration, check out these 12 creative Instagram Story ideas for 2023. With just a little bit of effort, you can bring your Instagram Stories to life and attract new customers to your brand in new and exciting ways.

Get creative with 3D like Louis Poulsen and Fiverr

In the modern age of advertising, 3D is becoming increasingly popular as a way to create engaging visuals that draw in viewers. 3D offers an immersive experience that allows viewers to explore and interact with a product or concept in ways they wouldn’t be able to do with traditional 2D media.

The popularity of 3D is growing exponentially and this trend is set to continue in 2023. Use 3D elements in your Instagram Stories to showcase new products, feature a special event or promotion, or simply add some depth and texture to your content.

Give your customers a voice like Semrush and Nuud Care

Video testimonials are a powerful way to create engagement and build trust with potential customers. They give customers the opportunity to directly express their thoughts, feelings, and experiences about a product or service without any external influence. This can be incredibly valuable for businesses looking to build credibility with potential customers in order to increase sales and loyalty.

Incorporate video testimonials into your Stories to show potential customers the positive effects that your products or services have had on others. You can also ask current customers to submit their own stories to feature in future posts, creating a more personal connection between you and your followers.

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Experiment with stop motion like Starbucks and AirBnb

If you don't have access to high-end production equipment, don't worry.  You can still create eye-catching Instagram Stories using the stop motion technique. Stop motion utilizes multiple still images, which when played back in rapid succession appear as if they are moving. This type of animation is great for showcasing products or services and creating fun mini movies that will keep viewers hooked.

You don't need any fancy equipment to get started either. All you need is a smartphone and some creativity to create stunning stop motion stories that will grab the attention of your viewers.

Keep it minimal like Axel Arigato and Saye

Sometimes less is more. When it comes to Instagram Stories, minimalistic visuals are a great way to grab viewers’ attention and simplify complex messages. Keep your stories simple with muted colour palettes and clean typography.

You can also experiment with monochrome or black-and-white images to create an atmosphere of sophistication that will make your stories stand out from the crowd. Not only will minimalistic visuals grab viewers’ attention, but they also give you more room to incorporate text into your stories without making them look cluttered or overcrowded.

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Use the vertical layout to your advantage like Organic Basics and Arket

As anyone who has tried to create an engaging Instagram story can attest, layout is everything. The right layout can make your story pop, while the wrong one can leave it feeling flat and uninspired. Fortunately, there are a few simple tips that can help you find the perfect layout for your next story. First, think about the overall look you want to achieve. Do you want something clean and minimalist, or are you going for something more playful and fun? Once you have a general idea in mind, it's time to start experimenting with different layouts. Try out a few different options and see how they look on your screen. Don't be afraid to mix and match elements from different layouts until you find something that feels just right. With a little trial and error, you'll be creating Instagram stories that are sure to impress.

Don't be afraid to do something different and bold like Isabel Marant and GUCCI

If you want to make a real impression with your Instagram Stories, don't be afraid to get creative and experiment. Go beyond the standard templates and try something new and unique. Play around with colours, animations, graphics, or even sound effects to create something truly memorable. The possibilities are endless - so don't be afraid to let your creativity loose! With a bit of experimentation and some unique ideas, you can create Instagram Stories that will have your viewers stopping to take a second look.

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