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10 Useful tactics to Instagram Story ads using cinematic video

Social Marketing
minute read
December 7, 2022
Table of content

Are you into videography or SoMe designer but lack new ideas and creative ways to execute content? You're in luck. In this article, we will look at eight different approaches to creating Instagram Story ads. Brands like B&O, Adidas and Louis Vitton that are succeeding in using cinematic video in order to capture the attention of their audience.

1. Be bold like Balenciaga and Bang&Olufson

Creating bold imagery through cinematography can be a powerful tool for brands and marketers. Cinematography isn't just about capturing an interesting moment or telling a story, it's also about creating an emotional connection with the audience. Bold visuals can help to convey a message in ways that conventional captions don't quite allow.

When considering bold  visuals, look to brands like Balenciaga and Bang&Olufson who have been successful in creating sophisticated yet eye-catching visuals with cinematic video. Notice how Balenciaga in the below example uses effectively use sound to dramatise their rather simple shot.

2. Use slowmotion like On and Moncler

Slow motion has become an increasingly popular technique in cinematography, and it's not hard to see why. Slow motion can be used to great effect in film and video production. It can help create a sense of drama and tension, while also allowing the audience to appreciate subtle nuances or details that would otherwise be missed at normal speed.

Look to brands like On and Moncler who have used slow motion in their Instagram Story ads. Notice how the use of slow motion helps create a sense of drama and tension.

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3. Combine videography with typography like Aarke and Stutterheim

Combining typography and videography in cinematography for advertisements can be a powerful tool for marketers and brands to reach their desired audience. When used correctly, typography and video can help create a strong emotional connection with the audience, create impactful visuals that convey complex messages, and add an extra layer of depth to ads.  

For examples of effective use of typography and video in cinematography, look to brands like Aarke and Stutterheim. Notice how the use of both videography and typography helps create visuals which communicate a deeper message than otherwise would be possible.

4. Use fast and creative transitions like Adidas and Super73

Fast and creative transitions in cinematography can have a huge impact on an advertisement. Transitions help to better define the story that is being communicated, create an emotional connection with the audience, and they add a level of depth and complexity to the ads. It's important for filmmakers and marketers to understand how to use transitions effectively so that they can more accurately communicate their message.

Notice how both Adidas and Super73 use a variety of creative transitions to spice up their cinematic videography.

5. Combine closeups with wide/long shots like Cadillac and Louis Vitton

Close up shots and wide/long shots are two of the most commonly used types of shots in cinematography for advertisements. Close up shots are typically used to create a sense of intimacy and focus, while wide/long shots can add context and scale to the visuals. By switching between close up and wide/long shots, filmmakers and marketers can  leverage the power of both types to create more impactful visuals.

Look to brands like Cadillac and Louis Vitton who have been successful in combining close up shots with wide/long shots in their cinematic videos. Notice how the use of both help to create a powerful visual experience.

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